Exhibitor Promotional Materials

Thanks for visiting the 2012 show! See you next year, Jan. 24-27, 2013

Spread the word about the show to your customers!

These exhibitor marketing tools can help you promote the show and your products and services! Promote the show to your customers and prospects by taking advantage of the tools we have developed in the Exhibitor Marketing Tool Kit. The tools are easy to use and effective. Post a boat show logo or banner to your website, send a direct mail piece to your customers, send an email to your clients, refer a new company to the show and receive cash, send out exhibitor guest tickets and discover new ways to advertise. It's easy to do, and by using these marketing tools; it will help drive traffic to the show.  

NEW Exhibitor Rewards Program — Get Recognized for your Marketing Efforts and save money on space for next year!

The brand new Progressive® Insurance Strictly Sail® Chicago Exhibitor Marketing Rewards program was created to encourage and recognize exhibitors who actively and aggressively promote the show and their participation in the show. The rewards are designed to save exhibiting companies money and enable participating exhibitors to reward top employees for going above and beyond. Click here for full program details and registration form. All exhibitors must be registered and paid in full by show start to participate. Contest begins Thursday, December 1, 2011. All entry forms and supporting materials and documentation must be submitted by January 26, 2012.

CLICK HERE for details on the Exhibitor Marketing Rewards Program.

CLICK HERE for the Exhibitor Marketing Rewards Entry Form.

Referral Program — Refer a new company to the show and receive cash. Click Here for the Referral Form.

E-mail Campaign — We have created a fantastic email campaign to promote the show. Opt in here. You may send any of these e-mails to your customers using one of these two options:

  • Send us your e-mail list. This is the preferred method because it avoids duplication. Your e-mail lists will not be used for any other purposes.
  • You send out the e-mail. We have created easy-to-follow guidelines for you to send any of the show e-mails to your customers. For the HTML, e-mail Alissa Calomino.
 

Advertise In the NEW Official Show Guide for the 2012 Progressive Insurance Strictly Sail Chicago Boat Show

Elevate your brand in the NEW Official Show Guide for the 2012 Show. Not only will our new Show Guide have an improved look and feel, but we can offer the marine and outdoor industries a better way to reach potential customers with a much more relevant, targeted publication. TRMG representatives will be working with NMMA to offer new and improved advertising opportunities in NMMA Show Guides. In addition to more traditional advertising opportunities, TRMG will offer new opportunities for exposure within the editorial content of each Show Guide. Click here for an example of how your company could be represented.

Interested advertisers are encouraged to contact Alisdair Martin, CEO of TRMG LLP at 847.441.4122 or alisdair@trmgllp.com.  Click here for advertising rates.

Website Banners

Choose one of the sizes below to get the code for the banner you would like to add to your site. Simply copy the code and paste it into your web page. The banner will link directly to the ticket purchase page in a new window so your site will still be open and active after the purchase! Please read the NMMA Linking Policy.

120x90 | 120x600 | 300x250 | 468x60

Show Logos

Right click on a linked file below, then choose "save as" to download logo(s) to your computer

Web Logo

Link to the Progressive® Insurance Strictly Sail Chicago site

Copy and paste the code below into your web page to display this image and link it to the Progressive® Insurance Strictly Sail Chicago site. Please read the NMMA Linking Policy.

Boat Finder: Inventory Showcase/Lead Generator

Exclusive opportunity for NMMA boat and sport show exhibitors

The Boat Finder allows you to post your show inventory online; attendees and prospects can shop your product before they visit the show and schedule appointments with you onsite – giving you a chance to generate leads before, during and after the show.

  • Pre- and post-show selling—Reach out to qualified prospects year-round
  • Post inventory 60–90 days prior to show opening; it remains active until 90 days before the opening of next year’s show(2012)—It’s up to 9 months of FREE online advertising for your brands and your dealership

Post inventory as early as possible: the earlier inventory is posted, the more frequently it is shopped, resulting in more exposure for your product and your dealership.

Time invested uploading inventory can pay BIG dividends year round.

Boosts your show traffic—interested buyers know to seek out your exhibit at the show

  • Improved inventory planning: Site shopping patterns give you a snapshot of the market—
  • See which boats and RVs drew the most interest; tailor your show inventory to meet market demands
  • No additional cost to participate.
  • Uploading your show inventory is simple; step-by-step instructions and training video make it easy to participate.
  • Added Web presence/Web shopping experience—Increases familiarity with your brand and your business.


NEW! Bounce “In” Ticket Program

This program lets you offer Exhibitor Guest Tickets (EGTs) to potential buyers who have shopped your products on our website—to claim tickets, prospects must visit your dealership

  • Drives traffic to your showroom
  • Creates a relationship with highly-qualified consumers
  • Delivers one-on-one sales opportunities
  • Gives you opportunity to make your pitch on your home turf, away from the competition
  • Generates "hot" leads/ builds prospect database
  • Cost-effective—Pay only for tickets redeemed at show box office
  • “Permission” selling —Prospects choose to visit you and to opt in to the sales experience 


Who can participate?

Any contracted dealer deemed “current” is eligible to participate

Questions?  Contact advantage@nmma.org or your show team.

Easy to follow instructions detail step-by-step how to add your inventory. You can also watch the training video.